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Month: January 2017

CHEATSHEET – HOW TO CREATE A SUSTAINABLE SOCIAL LISTENING BLUEPRINT

  The first milestone when implementing social listening within your organization resides in defining your social listening blueprint (what you’ll be listening to) and your objectives in doing so (what you and your colleagues will make of it). Most of […]

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The 5 Ps – PRODUCT (part 2) – the user-centric listening roadmap

THE FIRST P – PRODUCT – Part 2 CREATING A USER-CENTRIC ROADMAP We saw in the previous article how to build a full listening roadmap that includes all of your brands, products, services, competitors, research topics and organize all the […]

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Recent Posts

  • The 2nd P of social listening – PEOPLE are more than just customers
  • CHEATSHEET – HOW TO CREATE A SUSTAINABLE SOCIAL LISTENING BLUEPRINT
  • The 5 Ps – PRODUCT (part 2) – the user-centric listening roadmap
  • The 5 Ps – PRODUCT (part 1) – create an effective listening roadmap
  • The 5 P’s of Social Listening – a workable alternative to Who/What/When/Where…

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