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Social Listening

The 2nd P of social listening – PEOPLE are more than just customers

The 2nd P of social listening – PEOPLE are more than just customers   In the effort to rationalize social listening, I’m using the 5 P’s system that refocuses the listening process on what really counts in social media. My previous […]

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CHEATSHEET – HOW TO CREATE A SUSTAINABLE SOCIAL LISTENING BLUEPRINT

  The first milestone when implementing social listening within your organization resides in defining your social listening blueprint (what you’ll be listening to) and your objectives in doing so (what you and your colleagues will make of it). Most of […]

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The 5 Ps – PRODUCT (part 2) – the user-centric listening roadmap

THE FIRST P – PRODUCT – Part 2 CREATING A USER-CENTRIC ROADMAP We saw in the previous article how to build a full listening roadmap that includes all of your brands, products, services, competitors, research topics and organize all the […]

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The 5 Ps – PRODUCT (part 1) – create an effective listening roadmap

THE FIRST P – PRODUCT – Part 1 OR HOW TO DEFINE WHAT YOU HAVE TO LISTEN TO   In my previous post I gave a high level idea of the 5 P’s of social listening. In the following posts […]

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The 5 P’s of Social Listening – a workable alternative to Who/What/When/Where…

A different way to structure your understanding of social media insights. There are quite some models out there to help understand and analyze things, P’s, A’s, B’s, … and cool sounding acronyms. Since the 4 P’s of marketing there are […]

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Recent Posts

  • The 2nd P of social listening – PEOPLE are more than just customers
  • CHEATSHEET – HOW TO CREATE A SUSTAINABLE SOCIAL LISTENING BLUEPRINT
  • The 5 Ps – PRODUCT (part 2) – the user-centric listening roadmap
  • The 5 Ps – PRODUCT (part 1) – create an effective listening roadmap
  • The 5 P’s of Social Listening – a workable alternative to Who/What/When/Where…

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