Data Science ++ Social Listening
The 2nd P of social listening – PEOPLE are more than just customers In the effort to rationalize social listening, I’m using the 5 P’s system that refocuses the listening process on what really counts in social media. My previous […]
The first milestone when implementing social listening within your organization resides in defining your social listening blueprint (what you’ll be listening to) and your objectives in doing so (what you and your colleagues will make of it). Most of […]
THE FIRST P – PRODUCT – Part 2 CREATING A USER-CENTRIC ROADMAP We saw in the previous article how to build a full listening roadmap that includes all of your brands, products, services, competitors, research topics and organize all the […]
THE FIRST P – PRODUCT – Part 1 OR HOW TO DEFINE WHAT YOU HAVE TO LISTEN TO In my previous post I gave a high level idea of the 5 P’s of social listening. In the following posts […]
A different way to structure your understanding of social media insights. There are quite some models out there to help understand and analyze things, P’s, A’s, B’s, … and cool sounding acronyms. Since the 4 P’s of marketing there are […]